Mobile Word-of-Mouth Marketing

Ville Kulmala

Managing Director of Mobile Spark

Mobile Spark delivers integrated word-of-mouth marketing (WOMM) for mobile devices and social media channels.

Ville has over 10 years of technology and business consultancy experience working directly with companies such as Nokia, Accenture, Heineken, ING, Logica, ABN AMRO, Areva and Fortis.

Mobile Spark is an Amsterdam based agency, with offices in Finland and Hong Kong.

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- Ville Kulmala
  
  Technology Entrepreneur
  
  Online Media | Singapore, SG
  
  Summary
  
  Speaking
  
  • Chairman - CommunicAsia 2012 - Mobile Payments - (Singapore)
  • Panelist - Mobile Show Asia 2012 - Challenges in offering Mobile Financial Services for the Banks (Singapore)
  • Speaker - MAD World Asia 2012 (Singapore)
  • Panelist - Mobile Marketing Association Forum 2012 - MMA Asia - Strategies for Mobile Revolution (Singapore)
  • Expert Facilitator - Social Media Marketeers' Masterclass 2012 (Hong Kong)
  • Chairman - CommunicAsia 2012 - Telco Cloud Forum - (Singapore)
  • Panelist - GMIC 2012 - Asian Entrepreneur Panel (Beijing)
  • Speaker - Mobile Marketing Association Forum 2012 - MMA Asia (Singapore)
  • Panelist - Mobile Payment Panel - Echelon 2011 (Singapore)
  • Moderator - Mobile Banking Panel - Planet of Apps 2011 (Singapore)
  • Keynote - Mobile Monday Beijing #50 - International Entrepreneurism - Showcase Southeast Asia (Beijing)
  • Moderator - Over-The-Top Players Panel - Carriers World Asia 2012 (Bangkok)
  • Panelist - Ethics & IT - Rangsit University (Thailand)
  • Guest Lecturer - Mobile Technology - Thammasat University (Thailand)
  • Panelist - Managing Workforce Diversity: Challenges and Opportunities - Rangsit University (Thailand)
  • Mentor - StartupWeekend 2011 Bangkok (Thailand)
  • Mentor - StartupWeekend 2012 Bangkok (Thailand)
  • Expert Facilitator - Mobile Marketing Fundamentals 2012 - Hong Kong Productivity Council (Hong Kong)
  
  Writing
  • The Nation - Executive Talk - Technology (Leading nationwide newspaper in Thailand)
  • e27 - (Singapore)
  
  Specialties: Clifton StrengthsFinder 2.0
  
  Activator - Includer - Command - Adaptability - Positivity
  
  Experience
  - Aug 2009 - Present
    Director / Mobile Spark
  - Dec 2010 - Apr 2013
    Chairman / Mobile Monday Thailand
  - Aug 2008 - Mar 2013
    Managing Director / CardFed
  - Jan 2012 - Jul 2012
    Lecturer / Rangsit University
    
    Mobile and Electronic Commerce
  - Oct 2010 - Mar 2012
    Business Development / Director of Mobile / Web Kreation Ltd.
  - 2009 - 2009
    Senior Business Consultant / Heineken International (Accenture)
  - Jan 2007 - Jun 2009
    Senior Business Consultant / Accenture - Capital Markets
  - 2008 - 2008
    Senior Business Consultant (Treasury) / BCI (Accenture)
  - 2008 - 2008
    Senior Business Consultant (Payment Systems) / Fortis (Accenture)
  - 2008 - 2008
    Senior Business Consultant (Treasury) / AREVA (Accenture)
  - 2007 - 2007
    Senior Business Consultant (Capital Markets) / ABN AMRO Global Markets / HBU (Accenture)
  - 2007 - 2007
    Senior Business Consultant (Capital Markets) / ING Investment Management (Accenture)
  - 2005 - 2007
    Business / Technical Treasury Consultant (Wall Street Systems) / ING Investment Management (Logica)
  - Dec 2000 - Jan 2007
    Consultant / Senior Consultant / Logica
  - 2003 - 2005
    Business / Technical Consultant (Payment Systems) / Luottokunta (Logica)
  - 2002 - 2002
    Audit Consultant / UPC (Logica)
  - 2002 - 2002
    Technical Security Consultant / ABN AMRO (Logica)
  - 2001 - 2001
    Senior Technical Consultant / Essent (Logica)
  - 2000 - 2001
    Senior Technical Consultant / KPN (Logica)
  - 2000 - 2000
    Consultant / S1 Corporation
  - 1998 - 2000
    Business Intelligence Consultant (SAS) / Nokia Siemens Networks (eNiklas / Niklas Data)
  - Jun 1997 - Dec 1997
    Software Engineer / Tyco (Wormald Ansul)
  Education
  - 2005 - 2009
    
    Sheffield Hallam University
    
    Msc in IT & Management
  Additional Information
  - Websites:
    
    Company Website, Company Website, Company Website
  - Honors:
    
    • Panelist - Mobile Show Asia 2012 - Challenges in offering Mobile Financial Services for the Banks (Singapore) • Speaker - MAD World Asia 2012 (Singapore) • Panelist - Mobile Marketing Association Forum 2012 - MMA Asia - Strategies for Mobile Revolution (Singapore) • Panelist - GMIC 2012 - Asian Entrepreneur Panel (Beijing) • Speaker - Mobile Marketing Association Forum 2012 - MMA Asia (Singapore) • Panelist - Mobile Payment Panel - Echelon 2011 (Singapore) • Moderator - Mobile Banking Panel - Planet of Apps 2011 (Singapore) • Keynote - Mobile Monday Beijing #50 - International Entrepreneurism - Showcase Southeast Asia (Beijing) • Moderator - Over-The-Top Players Panel - Carriers World Asia 2012 (Bangkok) • Panelist - Ethics & IT - Rangsit University (Thailand) • Guest Lecturer - Mobile Technology - Thammasat University (Thailand) • Panelist - Managing Workforce Diversity: Challenges and Opportunities - Rangsit University (Thailand) • Mentor - StartupWeekend 2011 Bangkok (Thailand)